Consumer Online Brand Trust and Determinants in Qatar

  • Shahid Nakib Bhuian

Abstract

The paper theorizes and examines consumer online brand trust (COBT) and its salient determinants in Qatar in the Gulf Cooperation Council (GCC) region. Results from a sample of 178 respondents in Qatar indicate consumer online brand familiarity, consumer satisfaction with the online brand and website, word-of-mouth communications between online consumers and information on the online brand are positively related to COBT, whilst web design of the brand's website and is not. The theoretical and practical implications are discussed.

Published
Jun 15, 2015
How to Cite
BHUIAN, Shahid Nakib. Consumer Online Brand Trust and Determinants in Qatar. International Journal of Business Administration and Management Research, [S.l.], v. 1, n. 1, p. 1-3, june 2015. ISSN 2412-4346. Available at: <http://researchplusjournals.com/index.php/IJBAMR/article/view/93>. Date accessed: 18 dec. 2018. doi: http://dx.doi.org/10.24178/ijbamr.2015.1.1.01.